Handmade Mobile Launches Trey Songz’s Angel Network; Custom app offers real-time connectivity with fans
LOS ANGELES–(COMMERCIAL THREAD) – KWL Enterprises’ Kevin Liles and Handmade Mobile Entertainment’s Neil Goldberg announced the official launch of Trey Songz’s personal social network, The network of angels. The app provides Trey with something he couldn’t find on other social platforms: genuine engagement with his fans. With over 20 million Trey subscribers on various social platforms, the app helps create a “personal” social network, where like-minded fans can engage directly with Trey and their community. In addition, the social network offers the possibility of sharing content on other social networks without ever leaving the application.
“The fan club experience needs to be reinvented and Handmade Mobile gives us the opportunity to create an engaging and intimate experience,” said Kevin Liles, Director of Trey Songz and CEO of KWL Enterprises.
“We are delighted that KWL and Trey Songz share our vision to bring measurable engagement and authenticity to social platforms,” said Neil Goldberg, CEO of Handmade Mobile Entertainment.
“I am fortunate to have an incredible and loyal fan base. What Handmade Mobile has provided is a more direct path to reach them, ”said Trey Songz. “Through Facebook, Twitter, Ustream and my fan pages, I have constantly experimented with ways to connect with my community. Developing The Angel Network with Handmade gives me the opportunity to connect more directly with them and share their experiences, stories and passion with each other.
To learn more about The Angel Network, visit: http://www.billboard.com/biz/articles/news/branding/1560642/how-trey-songzs-fan-club-app-earns-more-than-50k-a-month
About Trey Songz
Trey Songz has become one of music’s foremost R&B artists with a string of hit singles – including “Heart Attack”, “2 Reasons”, “Can’t Help But Wait”, “Successful (Drake & Trey Songz) “,” I Invented Sex “,” The Neighbors Know My Name “,” Say Aah “and several Grammy nominations and platinum records. With a tremendous social community, including its own recently launched TAN network, Songz is uniquely dedicated to its fans, not only through music, but also philanthropy, positive role models and creating opportunities for random acts of kindness. His most recent album on Atlantic Records, CHAPTER V, debuted at number one on the Billboard 200, selling 135,000 copies in its first week and included tracks from such figures as a longtime friend and production partner, Troy Taylor, hit-makers Benny Blanco, Eric Hudson and Rico Love, as well as guests including TI, Lil Wayne, Young Jeezy, Rick Ross, Diddy and Meek Mill.
About KWL Management
KWL Management is the leading independent holistic talent management and brand development firm that helps individuals, businesses and organizations reach their potential in a rapidly changing world. Using the vision, experience and network of Founder Kevin Liles, former President and CEO of Def Jam Recordings and Executive Vice President of Warner Music Group, KWL Management offers a “360 degree” strategy to diversify and develop its talents and brands. Liles maintains a personal and direct involvement in the business and activity of all of its clients, many of whom are award-winning and internationally recognized artists, personalities and models. KWL Management’s current talent roster includes (in alphabetical order) Big Sean, D’Angelo, Darrell Wallace Jr., Estelle, Jahlil Beats, Nelly, Selita Ebanks, Raheem DeVaughn, Sandra Richards-Ross, Shawn Chrys, Trey Songz and Young Jeezy. Learn more about KWL Management and its talent list at www.kwlmanagement.com.
About hand-made mobile entertainment
Handmade Mobile Entertainment gives celebrities and brands their own social network, the artistic freedom to create posts that consist of video, audio, photo and text, and the power to control how fans view that content. The result is a social network that generates revenue, deepens engagement, and encourages fans to grow their audiences. With offices in Santa Monica, California and London, Handmade Mobile investors include some of the biggest names in Silicon Valley, London and Barcelona, including Doughty Hanson, Edge Group, Nauta Capital, Relay Ventures, XG Ventures and Tomorrow Ventures.