You’ve heard it before: personalization is key.
Let’s say you’ve just started a business. You start by developing your social strategy and developing an email marketing plan. If you email potential customers with an email address like [email protected], some may think that you are not as credible as other businesses. Anyone can use Gmail, and that’s the problem. Your business won’t look like it’s taken seriously if you don’t have a custom domain.
What is an email domain?
An e-mail domain name is the name of the network or computer connected to the Internet. The domain is located after the @ sign in the email address. For example, the domain in a G2 email address ([email protected]) is “g2.com”.
In addition to a personalized email address, your business website should have a personalized domain name. These elements are essential to help you stand out when you want to integrate email into your content distribution strategy. No matter what type of business you are, streamlining your business email addresses can make you look more professional. In this article, we’ll see how you can secure your domain and personalize your email address.
Before we customize your email address domain, it’s crucial that we take a look at the structure of an email address to cover the basics before we get a little more technical.
An email address is made up of two parts:
- The name of the mailbox
- The domain
Before we go through the steps to personalize your email address, we’ll take a look at what these terms mean.
The mailbox name (usually referred to as the local part or account name) is the part you use to direct incoming emails to the correct recipient. Think of it like this. The mailbox name is a person and the domain is the house that person lives in. The mailbox name helps mail services send messages to the right person if there are multiple addresses under the same domain.
The domain is the home of the email address. When an email is sent, it will arrive at “home” and then be sent to the correct “person” (mailbox name). The domain name is made up of two customizable parts:
- The domain (example in example.com)
- The top-level domain (.com)
1. Choose a domain name
The first step in customizing your email domain name is choosing a domain name. To register a new domain name, you must obtain Web hosting.
The main advantage of getting a domain name and hosting from one place is that you won’t have to mess with settings or organize name servers. Web hosting platforms will put everything in place for you.
Once you get started, you will begin to research domain names. Most of the time, the first name you want will already be registered. There are millions of domains already, so don’t be discouraged.
The domain of each business will be different. Some common formats may include:
– Last name (flynn.com)
– Personal name (monicaflynn.com)
– Company (flynndesign.com)
– Nickname (designermon.com)
Keep searching until you find a domain that you like and that is available.
To note: When you register a domain name, you are not guaranteed to own it forever. Once your term expires, you will need to renew the domain to extend your ownership. If you don’t, you will no longer own the domain and it will be released for others to register. To avoid this, you can turn on auto-renewal in the account settings.
Once you’ve found your domain name, it’s time to officially register it. Different web hosting platforms will have a variety of packages to choose from which include a plethora of options. When you add the desired domain to your cart, you select a validity period (usually between 1 and 10 years), enter contact details and billing details, and you will be set.
Always read the package options. Some plans offer free benefits, while others have additional features that you will need to pay for. Choose the one that best suits your needs.
|To note: For the purposes of this example, I used Bluehost. Read what other users think of this web hosting provider.
2. Connect your email to a third party provider
Once you’ve created your email address, you need to connect it to a third-party email provider. For this example, we’ll connect our new email address to Gmail.
Connect a new email address to Gmail
To get started, log into your Gmail account and click on the gear in the upper right corner, just below your user photo. To select Settings in the drop-down menu then the Accounts tab at the top.
Under Accounts, Click on Add email account. This step will open a pop-up window where you will need to enter your email address, the password you used with the web hosting platform, as well as the email server information.
Once you have entered the necessary information, click Add an account. Now that the account has been added successfully, you need to make sure that you send and receive emails from Gmail using your new custom domain. Once you click Add an account, another pop-up will appear and you will select the first option. Click on Next.
Verification of your account
After clicking Next, you will be asked to verify the email address of your web hosting platform.
Copy and paste it into the Gmail verification pop-up. This will verify that you have the new email address. Click on To verify.
You have successfully connected your new email address to Gmail. When composing a new message, you have the option to select your Gmail domain or your new registered domain before sending it.
If you are starting your business, it is important that you have a professional looking email. Having an address with @gmail, @yahoo, or @aol can seem unprepared and sloppy. When you register a custom email domain, you take pride in your business and establish yourself in the industry.
|In addition to a shiny new email address, consider using email marketing software. This software helps marketers to send a commercial message to a group of people by email. These tools can be used to design and create personalized emails. Discover the best tools and start planning your business email strategy today!
Speed up your email marketing strategy? Read our guide on how to create a newsletter and while you’re at it, check out some of the best newsletter examples.