The importance of businesses with a personalized email address
When starting your own business, a little detail like an email address might not seem so important. As long as your potential customers can contact you, that’s all that matters, isn’t it? In fact, just as your personal email address can say a lot about you, so can your business email address and it also affects how your business presents itself to potential customers. Here’s why it’s better to have a personalized email address for your business.
First of all, using your own custom domain in your email address gives you credibility. To illustrate what we mean by this, think about what you would think of a large business if they emailed you from an email address ending in a common email provider such as hotmail.com or gmail.com. Chances are, you are wondering if you can trust this company; the use of a common email address that anyone could obtain calls into question the authenticity of a business.
When you exchange emails with a business, you expect them to have an email address with the same domain as their website. Compare [email protected] with [email protected] and you will see the difference. One looks professional and matches the website address, while the other looks inexperienced – even a hobbyist.
Coordinate and strengthen your brand
You’ll likely be giving out your email address in many different places, and many people will see it, whether it’s on your website, business cards, or in a social media response. Using a personalized email address helps build your brand by ensuring that your brand name, website address, and email addresses are coordinated. This allows your brand to stay consistent across platforms and avoid conflicting messages that can confuse your potential customers. Better yet, a .cymru or .wales email address reinforces your “Welsh and Proud” message.
You have more options with a personalized email address
Even setting aside the fact that a Hotmail, Gmail, or Yahoo email address doesn’t look professional to a business, there’s another reason why using a personalized email address makes sense. So many people use the popular free email platforms that all the right addresses are taken. With your own domain, on the other hand, you can imagine anything you want.
It means you can be creative, like with our [email protected] example – which sounds friendly while still being memorable. Looking again at the Hotmail example above, it is actually extremely unlikely that a simple address such as [email protected] would still be available. Often times, the only available email addresses should contain random numbers, such as [email protected] – which seems even less professional and difficult for potential clients to remember.
It’s easier than you think
While setting up a Gmail or Hotmail email address might seem like an easy option – especially if you already use these platforms for your personal emails – setting up a custom email address is easier than you wouldn’t imagine it. Once you’ve purchased your domain, you can log into your web hosting and quickly set up your email address (or addresses) from there. If you prefer to use a familiar email interface, you should find instructions on setting up your new personalized email address within a user-friendly platform such as Gmail or Outlook.
So if you want to make sure your business looks credible and professional from the start, make sure you get a personalized email address that matches your domain. It’s quick and easy to do, and it’s an easy way to make sure your brand is making the right impression on potential customers.