Triumph Brooklyn is the first place you can customize your motorcycle helmet in the store


In 2015, German custom helmet design studio Helmade took an unprecedented step forward by creating the world’s first online 3D helmet design tool, and the only one in the world. But more recently, Helmade claimed another ‘first’, partnering with Triumph Brooklyn and Bell Helmets to create the first in-store custom helmet design program at the Triumph Brooklyn dealership in the Williamsburg neighborhood of New York. .

For the only brick and mortar version of Helmade’s online configurator, Triumph Brooklyn installed an iPad with 3D design software. Customers can browse different Bell helmets, like the Bullitt and the new Eliminator, then choose from over 100 colors to tailor a design to their personal taste. Once the final design is ready, the configuration is sent to Helmade in Germany; six weeks later, your new personalized helmet is ready to be picked up at the Williamsburg dealership.

Like Vans or Nike shoe configurators, you can easily create unique helmets that you probably won’t see (or want to see) anywhere else, such as high contrast, striking neon palettes. In addition, going to the showroom allows you to go even further than most configurator users; in addition to the wide range of colors, gradients and effects available at Helmade, at Triumph Brooklyn you can match your brand new Bell helmet to the color of your Triumph motorcycle. If that new Bell helmet fit a brand new bike, we’re sure Triumph Brooklyn wouldn’t mind if you bought one too.

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