White label mobile application vs custom application development

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application development
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As a business owner, you should be aware of the importance of staying in the game by adapting to modern technological leaps. Whenever stakeholders in an organization are considering converting a new business idea into a software system or application, they may be faced with the decision to choose between a white label application and a custom solution.

Today we’re going to talk about what a white label mobile app is, how it can help your business, and whether or not it’s better than going for custom software development.

What is a white label mobile application?

Like any other app that you might use in your daily life, a white label mobile application works on your mobile device. It can be designed for Android, iOS or any other operating system. It can also take the form of a hybrid or cross-platform application that runs on two or more operating systems.

An important factor that differentiates white label software from custom software is the fact that the former is built by a third party and offered to several companies who are then allowed to rename it and present it or sell it to their customers under their own. name instead of developer ‘. Several companies can use the same application but under different names. However, none of them would actually own the source code for the app. Custom apps, on the other hand, are designed especially for you and no other party. A custom application will be yours only.

Sometimes apps can be a combination of custom brand and white label. Simply put, this means that a company can commission a white label software development company to create a custom solution that the client company can then license to its customers. Suppose you want to start a business that sells online shopping platform subscriptions to online stores. For this, you will need to find a software developer who can build a basic application for you. In this case, you will be the owner of the white label application. You can then invoice your customers for a License fees if they want to use your app for their e-commerce activities by launching their individual online stores. Thus, you will have created a personalized white label application of which you have the code and which resellers can buy from you.

Types of white label applications

Nowadays, many kinds of white label applications and software solutions are available in the market. Here are some examples of white label products, most of which are offered in SaaS (software as a service).

  • White Label Website Builders
  • White label project management software
  • White Label Email Marketing Tools
  • White label SEO tools
  • White label data management and reporting tools
  • White label financial accounting software
  • White label e-commerce applications

White label solutions vs custom application development

When you consider the two options for a professional app – white label and custom app – side by side, you’ll see a stark contrast between the two. Let’s talk about the three most important differences between white label software development and custom software development.

1. Costs

The monetary aspect is often the deciding factor for businesses and individuals when it comes to making a choice.

Custom software is expensive. Hiring a third party to create a software application especially for you takes a lot of time and money. It’s a long process and you have to budget strictly and intelligently if you want to achieve the best results. You may need to stay involved throughout the development process, providing constant feedback after continuous supervision. However, this is a one-time investment and once the development process is complete, the software product is yours forever. Regular maintenance and upgrades are inexpensive and much easier to perform when you own the software. You can therefore consider a custom application as an asset.

When it comes to white label software, the costs can be quite affordable. There are many vendors in the market for all kinds of products and services, always competing against each other to deliver to the customer – you – the best prices. For a nominal license fee, you can start using a white label solution almost immediately with no capital. However, this system of regular fees can slowly and gradually add up to a significant amount that you will end up paying for software that is not even yours. So, you need to choose a long-term sustainable pricing plan.

2. Personalization

The personalization and personalization aspect of any new web or mobile application can be tricky, so you should carefully consider the following pros and cons.

With a custom developed app, you have the freedom to do whatever you want. Since you are the owner of the software product, you can ask your design and development team to include all functionality or incorporate any type of aesthetic you want to see in your application. Of course, these would have to be practical and achievable features and functionality; even the best developers can’t deliver results that are beyond a) the realm of reality or b) the monetary scope of your project. On top of that, the custom development process can take anywhere from a few weeks to several months.

A white-label mobile app usually offers some level of personalization as well. Most white label apps allow you to modify the app to suit your branding and usage requirements. Sometimes the provider will give you the option of paying only for what you use. If there are some features that you don’t need in your app, you can just turn them off and not pay for them. The customization process is also much faster because usually changes only happen at the surface level, not at the backend level. Essentially, the core functionality remains the same, but the outlook can be changed based on different brand identities or different audiences. So if you want a fast software solution for your business, white label apps would be the way to go. There is a downside though. Such applications are sometimes not designed with a user-centric approach, which can be problematic for audiences who are not tech-savvy.

3. Maintenance and upgrades

Custom software developers often offer post-launch support and maintenance packages to their customers for a lump sum. As the owner of the app, it would be your choice to (not) update your app. This choice can quickly become a responsibility. If your application processes sensitive information or needs to be secure at all times, it is your responsibility to ensure that it meets the latest security standards. If you need to add advanced functionality to your app in the future, you may need to hire a developer again; that means you’ll have to put in more hours (and dollars!).

Those who undertake white label application development should face the same advantages and disadvantages as those who choose custom software. However, if you are a licensee of a white label product, you will be at the mercy of the developers – they are the ones who will decide if they want to continue improving the product they are offering. If they ever decide to end their white label offering or can’t afford to perform feature or security updates on the app, you and your business will be doomed. Thus, licensing a white label application can be risky. To save yourself from this kind of disaster, you can always be thorough in your research and go for an experienced and widely trusted white label supplier. With a reliable provider, you can also request minor feature updates quickly, for little additional cost.


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